Jennette’s Pier to Host Bud Surf Series Labor Day Cup

 The Bud Light Lime Surf Series is coming to Jennette’s Pier in Nags Head this Labor Day weekend, featuring some of the world’s best surfers competing for more than $125,000.

The second stop on the BLLSS 2012 tour is set for August 31 through September 2 at Jennette’s Pier. This innaugural “Labor Day Cup” marks the first time that the Bud Surf Series has ever held an event on the east coast.

Previous series participants on the west coast include professional surfing icons Kelly Slater and Sunny Garcia.

Read on for the official press release.

Day 2 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

Day 2 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

The Bud Light Lime Surf Series (BLLSS) owned and operated by IMG will travel to Nags Head, North Carolina for the Labor Day Cup, taking place August 31 – September 2 at Jennette’s Pier. This will be the second stop in 2012, and the first time the BLLSS has visited the east coast. The BLLSS features a diverse group of contest pros, legends, local pros and photo/video stars who vie for more than $125,000 in total prize purse.

“I never saw pro contests like this on the east coast even though there is such a great surf culture there,” said North Carolina native and pro surfer Benny Bourgeios. “The Bud Light Lime Surf Series brings together world champs, icons, and guys on the cutting edge in one of the coolest contest settings I’ve ever been a part of.”

Inspired by the Bud Tour of the 1990s, the Bud Light Lime Surf Series offers an unorthodox format and casual atmosphere developed by Contest Director Benji Weatherley. Each participant surfs at least twice before cuts are made. Additionally, each surfer’s top-two wave scores are counted regardless of which heat they competed in during the opening round, allowing them to focus on bettering their own scores as opposed to competing directly against one another. The Bud Light Lime Surf Series highlight videos are featured on Surfline.com following the event.

Day 2 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

Day 2 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

In addition to the Bud Light Lime Surf Series, Anheuser-Busch’s involvement in surfing includes the Bud Light Lime Surf Team – Fred Patacchia, Jr., Serena Brooke, Sean Moody and Benji Weatherley – and annual surf videos, related parties, promotions and activities supporting the team.

The Bud Light Lime Surf Series will head to North County San Diego for the first event of 2012, the Oceanside Invitational, slated for June 1 – 3 at the Harbor. For more information, and to see videos and photos visit the Bud Light Lime Surf Series Facebook Page or go to www.BudLightLimeSurfSeries.com.

Day 3 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

Day 3 of the Bud Light Lime Surf Series 2012 Oceanside Invitational in Oceanside, CA.

The Bud Light Lime Surf Series launched in 2011 with two events on the California coast, bringing together 32 top men and eight women to compete for more than $100,000 in total prize purse. The BLLSS takes a unique approach to the “professional” surf contest with an equal focus on competition, athlete/spectator experience and providing a relaxed atmosphere. Athletes weigh in on contest formats, heat line ups, and scheduling under the guidance of Benji Weatherley a fellow surfer, participant, and the BLLSS Contest Director.

2011 participants and special guests of the BLLSS included Kelly Slater, Sunny Garcia, Kalani Robb, Claire Bevilacqua, Timmy Curran, Fred Patacchia, Jr., Mike Losness, Lisa Andersen, Torrey Meister, Nate Yoemans, Roy Powers, Sean Moody, Erica Hosseini, Joel Centeio, Kekoa Bacalso, Jay Davies, Brian Toth, Jesse Merle Jones, Ben Bourgeois, Dion Agius, Aaron Cormican, Nathaniel Curran, Anastasia Ashley, and Serena Brook.

Bud Light Lime Surf Series

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